Diversity Policy.
Luxury travel media has a habit of looking the same: a handful of European capitals, a familiar kind of operator, a single voice. Luxa Terra is trying to be wider than that. This page is honest about what that means for a small publication, and where we hold ourselves to it.
Who we are
Luxa Terra is produced by a small editorial team. What we can be deliberate about is the range of perspectives we bring in (the local sources, writers, and contributors we work with) and the breadth of what we choose to publish.
The places we cover
Our coverage is built around nine regions: Africa, Asia, Australasia, the Caribbean, Europe, the Indian Ocean, the Middle East, North America, and South America. We want it to look like all nine, not the two or three that legacy luxury media defaults to. We commission against the map, so that a reader is as likely to find a considered stay in Oman, Sri Lanka, or Rwanda as in Paris or the Amalfi Coast.
Where we have not yet covered a region well, we say so plainly rather than hide the gap. Our empty states are honest: "we haven't covered this yet" is a real editorial position, and a prompt for what we research next.
The voices and sources we draw on
A place is best understood by the people who live with it. We favour local sources (the people who run a property, regional writers, residents who know a city beyond its postcard) over a single outsider's view flown in for a week. It makes the writing more accurate, and it means a destination gets described by more than one kind of traveller.
Who we recommend
Ethical luxury, for us, includes who benefits from a place. When we assess hotels, restaurants, and experiences, we give real weight to operators that are locally owned, women-led, or run on fair-wage and community terms, and to places that employ and source from the destination rather than around it. This never lowers the bar a place has to clear on quality. It is part of what "considered" means.
Who we write for
We want the publication itself to be usable by as many readers as possible. We build Luxa Terra to be readable on a range of devices, in light and dim modes, with clear type and structure, and we treat accessibility as part of doing the site well rather than an afterthought.
Holding ourselves to it
This is a standard we are working towards, not one we have finished. We would rather be measured against it honestly than claim more than we have actually done. If you think our coverage is narrower than it should be (a region we keep missing, a kind of place or operator we overlook) tell us through our contact page. Feedback like that genuinely shapes what we commission next.