Cambridge House, Auberge Collection to open in Mayfair on 1 February 2027
The 102-key hotel occupies the former In & Out Naval and Military Club and anchors Reuben Brothers' £1 billion Piccadilly Estate regeneration.
Reuben Brothers and Auberge Collection will open Cambridge House, Auberge Collection on 1 February 2027, inside the former In & Out Naval and Military Club at 94 Piccadilly. The 102-key hotel and residences will be split across several buildings between Green Park and Shepherd Market, in one of the first full first looks at the finished interiors.
The hotel is the anchor project of Reuben Brothers' £1 billion regeneration of 1.3 prime acres of the Piccadilly Estate, a scheme intended to restore the historic character of the neighbourhood while giving several of its buildings new commercial life. Cambridge House itself has hosted, in the company's words, tastemakers and world shapers throughout its history.
Interiors for the hotel and its guest rooms have been designed by Jean-Louis Deniot, who has overseen the property's transformation from the historic club into a contemporary luxury address. Laura Gonzalez has designed the signature bar, the wellbeing facilities and a members club, the last of which is due to open separately later in 2027.
What the restaurant and bar will offer
The culinary centrepiece will be Major's, a new restaurant from Major Food Group, the group behind Carbone, Torrisi and ZZ's Club. It is set within Cambridge House's restored Georgian ballroom and a jasmine-fringed courtyard, and marks the first time Major Food Group has brought its American chophouse style into direct conversation with London grill traditions.
Major's menu will focus on British ingredients, crediting the farmers, fishermen, foragers and hunters behind them, alongside seafood towers, formal caviar service and tableside carving of spit-roasted prime rib. British makers have been commissioned for bespoke china and carving trolleys used throughout the dining room.
At the bar, the drinks list will run to no fewer than ten takes on the martini, backed by a wine programme drawn from what Auberge Collection describes as one of London's most formidable cellars. Event spaces across the restaurants, bars and private rooms are designed to channel Georgian-era opulence for gatherings of varying scale.
What the wellbeing space includes
The hotel introduces Auberge Collection's Wellbeing by Auberge concept to London across a dedicated three-floor space, drawing inspiration from Britain's healing lore and from the country's Roman bathhouses. It includes extensive hydrotherapy facilities, a heated swimming pool and six treatment rooms, positioned as a flagship for the brand's wellbeing programme.
A circular relaxation lounge is at the centre of the space with a fire pit at its middle, alongside a gym, immersive studios, and wet and heat rooms feeding into the bathhouse. Auberge Collection frames the whole floor around what it calls its Joy of Wellbeing ethos, built on shared, social use of the facilities rather than solitary treatment.
Who is behind the opening
Christian Clerc, president and chief executive of Auberge Collection, called the launch a defining moment in the brand's urban growth and global expansion, saying it offers travellers and locals a vibrant, soulful destination defined by the group's one-of-a-kind approach. Auberge Collection already operates properties across Italy, Switzerland, France, Greece and Tanzania.
Etienne Haro, the hotel's managing director, said reservations are now open and described the milestone as one the team has anticipated, adding that guests will be welcomed from February to discover the warmth, character and distinctive spirit of the landmark building.
A Reuben Brothers spokesperson said the group's vision for the Piccadilly Estate is to preserve what makes the area special while giving it renewed purpose, and that Cambridge House's restoration has been handled with the care such a building deserves.
The spokesperson added that Jean-Louis Deniot and Laura Gonzalez each brought distinctive design perspectives and sensitivity to the project, producing spaces meant to feel both timeless and rooted in their Mayfair setting, and framed Auberge Collection's role as completing that vision through its curated approach to hospitality.
Reuben Brothers described the project as more than a restoration of an important building, calling it a new chapter for Cambridge House, one intended to respect its past, embrace its future and keep it part of London's fabric for generations to come.
What comes next
Auberge Collection has also scheduled a second 2027 opening, The Knox in Dallas, Texas, as part of the same wave of urban expansion for the brand.
Sources
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