Ora Hospitality to debut new ultra-luxury brand on Mykonos

Ora Hospitality, the design-driven hospitality arm of global real estate group Ora Developers, has announced the launch of a new ultra-luxury hospitality and lifestyle brand. The brand does not yet have a name. Its flagship resort is scheduled to open on Mykonos in May 2027.

The debut property carries a €100 million price tag and holds 93 keys across 60 rooms, 28 suites and five exclusive villas. Arranged village-style, each room and villa comes with sea views and private outdoor space. The resort stands on an elevated hillside above Kalo Livadi Bay.

The site is a largely undeveloped stretch of prime coastline with uninterrupted views across the Aegean Sea. Rockwell Group has designed the resort, blending contemporary luxury with nature through seamless indoor and outdoor spaces. Founder Naguib Sawiris is personally guiding every aspect of the project.

What the resort will hold

Food and drink run across four restaurants and bars, while event space accommodates 200 guests. A 900 square metre wellness centre anchors the wellbeing offer. Across the planned portfolio, each property will weave art, architecture, music, wellness and local gastronomy into one experience built on intuitive, personal service.

The experience-led approach extends to partnerships with leading global names across wellness, food and beverage, and lifestyle. The aim is elevated experiences that feel connected to each destination. Ora Hospitality describes its positioning as balancing exploration and discovery with moments of tranquillity, escape and renewal.

Sawiris is not delegating the fine detail. He has curated custom playlists and sourced artwork from local artists, and his connection to the island is personal, built on decades of family memories and years of returning with his family. His hands-on direction is intended to anchor the resort to the island while introducing an original hospitality vision.

The stated goal is to show the refined, quieter side of Mykonos. Ora Hospitality calls it a place of understated luxury where guests slow down, connect and experience the island more meaningfully. Sawiris frames the ambition as leaving a positive mark on the island rather than simply adding another luxury address.

Our own library holds little yet on this story. We have an ORA place page, and our travel-essentials coverage includes a guide to ultra-wearable belt bags for travel. Neither carries material directly on this resort, so the news stands largely on its own terms for now.

Sawiris in his own words

“My connection to Mykonos is personal, rooted in decades of special memories, and I wanted to create a resort that leaves a positive mark on the island,” says Sawiris. He insists the resort will not be another ultra-luxury property but one of the Mediterranean’s most beautiful and elegant destinations.

He describes a seamless fusion of space, architecture, art and service, and explains the decision to build his own brand rather than take an international name. “I wanted to create a brand that makes people feel true happiness.

“Mykonos has something very rare,” he continues. “Beautiful weather, an incredible sea, spectacular views, and a unique energy. It is a place where you can relax, have fun, celebrate, and feel completely free. There are very few destinations in the world that can offer all of this together.” Those qualities, he argues, justify the project’s scale.

The founder’s personal involvement is the distinguishing note of the launch. Rather than licensing a global hotel flag, he has built a brand around his own memories of the island. The absence of an established name is deliberate, and the company presents it as the source of the resort’s distinctive character.

Expansion will be deliberately selective. Backed by a growing global pipeline, Ora Hospitality intends to focus on exceptional destinations where it can build long-term, meaningful businesses. The company says the approach is designed to deliver lasting value for guests, partners and local communities alike.

The brand’s broader promise is consistency across a future portfolio, with each property carrying the same pillars of art, architecture, music, wellness and local gastronomy. Service is framed as intuitive and personal from the outset, and the food, wellness and lifestyle partnerships are meant to ground each opening in its destination.

The village-style arrangement spreads the 93 keys across the hillside, giving every accommodation sea views and private outside areas rather than stacking them in a single block.

What opens next

No name for the brand or the resort has been announced, and no further details of the pipeline have been disclosed. The launch will mark the brand’s first property anywhere in the world.

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Sources

1. Sleeper Ora Hospitality to debut new ultra-luxury brand on Mykonos

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Images: sleepermagazine.com; Sleeper