Ownership & Funding.
It is fair to want to know who is behind a recommendation and how they are paid. This page covers who owns Luxa Terra, how the publication earns money, and the line we keep between funding and editorial judgement.
Who owns Luxa Terra
Luxa Terra is owned and published by mOOnshot digital LLC, a limited liability company registered in the State of Wyoming, United States. We are independently owned: no media group, hotel company, travel brand, or advertiser holds a stake in the publication or a say in what it covers.
The publication is produced by the Luxa Terra editorial team, a small group of writers and editors. You can read more about who we are on our about page.
How we make money
Luxa Terra is reader-supported, and we think it is fair that you know exactly how. The publication earns money in three ways:
- Editorial sponsorships and placements. Brands can sponsor stories and pay for Verified or Featured placement on a Place record. Sponsored and partnered pieces are always clearly labelled as such, so readers can tell them apart from our independent editorial.
- The newsletter. Our free newsletter is the audience we are building for the long term. It may carry sponsorship in future; it will never cost a subscriber anything, and any sponsored placement in it will be labelled.
- Affiliate commissions. Some articles contain affiliate links, and we may earn a commission when a reader books or buys through one. As an Amazon Associate, we earn from qualifying purchases. This comes at no extra cost to you. The full detail is in our earnings disclaimer.
We also run a small amount of reserved, fixed-format display advertising. It is never the primary way we are funded, and it collapses cleanly when unsold rather than crowding the page.
Sponsored content and editorial
Luxa Terra publishes both independent editorial and sponsored content. The difference is always clearly marked: any story or placement that has been paid for is labelled as sponsored, so you can tell at a glance which is which.
Complimentary stays, meals, or press access may inform an editorial piece, but they do not change the standard a place has to meet to be recommended. The wider principle is set out in our editorial policy.
Questions
For partnership and commercial enquiries, see Partner with us. For anything else about how the publication is owned or funded, reach the team through our contact page.