Buccellati returns to Via Tornabuoni with never-before-seen jewels
The new store is the house's fifth in Italy, and a 1960s silver frame replicating a Botticelli is among the pieces on show.
Buccellati opens a new boutique on Via Tornabuoni, the luxury shopping street in Florence, on Wednesday. The jeweller returns to a street with meaning for the house: it was here that founder Mario Buccellati and his brother Melchiorre opened a shop in 1929.
The opening signals a further step in the brand's expansion in Italy. Communication director Maria Cristina Buccellati framed the move in family terms, describing a precious thread back to a history that began with her grandfather Mario in 1929.
She called the Via Tornabuoni opening not only a new chapter that reopens, but a deep homage to the link the house has with an extraordinary city. To mark the inauguration, Buccellati is also staging a retrospective exhibition inside the store.
What the exhibition shows
The exhibition shows never-before-seen jewellery and silverware creations that reflect the house's craftsmanship, its artistic inspiration and its relationship with Florence. The city's rich cultural heritage is described as an ongoing source of inspiration for the brand.
The standouts were designed by Mario and his son Gianmaria Buccellati. One is a 1930s silver powder case, intricately engraved with a depiction of the Renaissance Palazzo Strozzi in Florence.
Another is a small 1960s silver frame adorned with pearls, presenting a perfect replica of Sandro Botticelli's fifteenth-century Madonna and Child. A third is a striking 1985 grey pearl necklace with yellow and white gold frills encrusted with diamonds.
Inside the three-floor store
Buccellati has 67 stores globally. Florence is its fifth boutique in Italy, after Milan, Rome, Venice and Capri, the last of them a seasonal one.
In Florence the unit covers three floors and more than 1,850 square feet, with antique display cases evoking Mario Buccellati's original workshops in a modern key.
A dedicated area is reserved for the art de la table and for Buccellati's silverware. Upon entering, an imposing chandelier is the focal point, and above it the original ceiling has been carefully preserved.
Antique mirrors and walls adorned with refined stucco work complete the interior. The flooring is made using traditional Venetian Seminato, an ancient technique involving marble inlays and a polished surface.
The house was founded in 1919 and is now designed by third-generation heir Andrea Buccellati and his daughter Lucrezia.
Its recognised motifs are tulle, lace and twisted thread, and it is also known for its silverware. The jeweller is based in Milan.
Buccellati is part of Compagnie Financière Richemont and is led by chief executive officer Nicolas Luchsinger.
The house has been shining a light on its history for some time. Its exhibition The Prince of Goldsmiths. Buccellati Rediscovering the Classics was unveiled in Venice in April 2024.
That exhibition was then brought to Shanghai with additional rooms at the end of last year. The Florence retrospective is a separate display of different creations, staged inside the boutique itself.
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Images: Buccellati
