House of Gods opens its third and largest hotel, in London's Canary Wharf
The 79-room property is backed by leisure investor Imbiba and centres on Sacred Garden, a rooftop restaurant and bar for up to 300 guests overlooking Eden Dock.
House of Gods opened its third hotel on 21 September, a 79-room property in London's Canary Wharf that the boutique brand calls its most ambitious to date. It follows two established hotels in Edinburgh and Glasgow, and marks the brand's first move into the English capital.
The London hotel is backed by Imbiba, an investor focused on leisure, lifestyle and entertainment businesses. That backing has funded a property House of Gods describes as its largest so far, built to operate at a scale its Scottish sites do not attempt.
Rooms range from The Cabin and Classic categories up to larger suites. The House of Gods Suite has a private lounge and a super-king canopy bed, while the Decadence Suite adds an in-room roll-top bath and a private balcony looking out over Eden Dock.
What Sacred Garden adds to the hotel
Sacred Garden is the rooftop restaurant and bar positioned above Eden Dock, and it is where House of Gods puts much of the London property's identity. It holds up to 300 guests, a capacity closer to a standalone venue than a hotel amenity.
The kitchen serves Mediterranean-inspired food, paired with a cocktail programme the brand says draws on music, fashion and popular culture rather than a conventional hotel bar list. House of Gods has built the space to pull in local drinkers and diners as much as overnight guests.
That dual purpose runs through the whole property. House of Gods has designed London to work as a hotel, a restaurant, a bar, a venue for celebrations and a late-night destination, all under one roof rather than as separate operations.
Justine Conway, chief executive of House of Gods, called the opening a hugely significant moment for the brand and an important next step in its growth. She said House of Gods had built a clear identity in Edinburgh and Glasgow before attempting a city the size of London.
Conway said the London opportunity was to take what makes House of Gods distinctive, its design, theatre, atmosphere, service and sense of escapism, and deliver all of that on a larger scale than the brand had previously attempted in Scotland.
Why Canary Wharf, and what changes there
Canary Wharf is the setting House of Gods chose for its scale-up, and Conway framed the district as already in transition, moving beyond its business-district identity toward a stronger food, drink, leisure and cultural offer that is alongside its finance base.
House of Gods believes it brings something to that mix that Canary Wharf does not already have. The opening lands as the district continues to add to its food, drink, leisure and cultural programming around its established office towers and trading floors.
Conway said the brand's ambition has always been to create memorable experiences rather than simply bedrooms, and pointed to the 79 rooms and suites, Sacred Garden and the wider spread of experiences on offer as evidence London delivers on that at a new scale.
London joins a shortlist of hotel debuts we have tracked opening at unusual scale for their brand: Canopy by Hilton's 180-room first outing at Deer Valley's East Village in Utah, and 1 Hotel Austin's arrival as that brand's first Texas property, both cases of a group treating a launch city as a statement rather than an outpost.
Our coverage of London's hotel scene has followed the capital's better-known names, and a rooftop restaurant built to seat 300 alongside 79 bedrooms puts House of Gods closer to a leisure destination than to the smaller boutique properties that usually anchor that guide.
She called London our most ambitious House of Gods to date, a description that rests on the room count, the size of Sacred Garden and the breadth of what the brand is attempting inside a single building on the water's edge.
Neither House of Gods nor Imbiba has stated what the London property cost to develop or what further UK sites the brand might pursue after Edinburgh, Glasgow and now Canary Wharf. For now, the opening stands as the brand's largest single bet.
Sources
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Images: House of Gods London
