Field & Stream Lodge Co. to open lodges in Bend, Oregon and Big Bear, California
Both properties are conversions of existing hotels backed by Starwood Capital Group and AJ Capital Partners, and follow the brand's debut lodge in Bozeman, Montana.
Field & Stream Lodge Co. has named its second and third properties: a 151-room lodge in Bend, Oregon, and a 148-room lodge in Big Bear, California, both due to open in 2028. Each will be built from a full renovation of an existing hotel rather than new construction, following the brand's debut lodge in Bozeman, Montana.
The Bend property is a conversion of the former Shilo Inn. It is on the banks of the Deschutes River, a waterway the company describes as known for blue-ribbon trout and steelhead fishing, and it is less than two miles from downtown Bend.
Big Bear's lodge is the former Holiday Inn Resort Big Bear on Village Drive. The 148-room property will keep a restaurant, meeting space, suites, and an outdoor pool and hot tub, and is a ten-minute walk from Big Bear Lake and minutes from Bear Mountain Golf Course.
Why these two towns
Field & Stream Lodge Co. calls Bend one of the fastest-growing outdoor recreation markets in the country. Guests will have year-round access to skiing and mountain biking at Mt. Bachelor and climbing at Smith Rock, alongside a concentration of outdoor lifestyle brands and craft breweries nearby.
Big Bear is a two-hour drive from Los Angeles and is within the San Bernardino National Forest. Winter visitors use the Alterra-owned Big Bear Mountain Resort, which spans Bear Mountain, Snow Summit and Snow Valley across roughly 680 skiable acres between the three mountains.
Summer in Big Bear brings boating and water sports on the 3,000-acre lake, plus more than 100 miles of nearby hiking and biking trails. The company said Bend and Big Bear share the same qualities that drew it to Bozeman: towns built around getting outside, with adventure in every direction.
Who is behind the brand
Field & Stream Lodge Co. is a joint venture between Starwood Capital Group and AJ Capital Partners, built on the heritage of Field & Stream, an American outdoor media brand established in 1871. The company says its mission is to make the outdoors more accessible through adventure-ready accommodation.
Starwood Capital Group, founded in 1991, is a private investment firm focused on real assets globally. It has raised more than $95 billion of capital since inception and currently manages roughly $130 billion of assets, deployed through opportunity funds and its non-listed REIT, Starwood Real Estate Income Trust.
AJ Capital Partners, founded in 2008 and based in Nashville, is a vertically integrated real estate investment manager that repositions properties into branded hospitality and residential platforms. Its other brands include Graduate Hotels and Marine & Lawn Hotels & Resorts, alongside Field & Stream Lodge Co.
The two firms describe their partnership as reflecting a shared passion for hospitality, design and adventure, and a long-term commitment to the Field & Stream Lodge Co. brand. They said they are excited to work with local communities in Bend and Big Bear to create destinations for travellers and locals alike.
What each lodge will look like
Every Field & Stream property carries the shared brand identity but is designed with a personalised style, incorporating local tributes into its design and hospitality. The company frames its target guest broadly: families, first-timers, seasoned adventurers, and everyone in between.
The company said it is seeing outdoor recreation continue to pull more travellers out of cities and into towns like Bend and Big Bear, and that it intends to build the new lodges with the same approach it used for its first property in Bozeman.
Field & Stream itself dates to 1871, and the company frames Lodge Co. as reimagining that media heritage for outdoor enthusiasts today. Full details on room offerings, amenities and exact opening timing for the Bend property will be announced closer to its debut.
Field & Stream Lodge Co. has said it plans to keep expanding nationally beyond Bozeman, Bend and Big Bear, though it has not named further sites or set a timeline for announcing them. The Bend and Big Bear conversions remain its only confirmed pipeline beyond the debut property.
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Images: Field & Stream Lodge Co.