The Hoxton Amsterdam rebuilds Lotti's Bar for ten years on the Herengracht

The Hoxton Amsterdam is marking a decade on the Herengracht with a refreshed look across its five historic canal houses. The overhaul, revealed in the brand's twentieth anniversary year, centres on a completely rebuilt Lotti's Bar plus new interiors spanning the ground floor and the meeting and events spaces.

The redesign comes from AIME Studios, which pulled on Dutch craftsmanship, mid-century design and the geometric influence of the De Stijl movement. The aim, the hotel says, is to hold onto what has kept the Herengracht a neighbourhood go-to for ten years: coffee, lunch, dinner, drinks, an afternoon of work or a night's stay.

Lotti's Bar is the heart of it. The room is now finished in stained oak and polished nickel, furnished with bentwood chairs and rosso marble, and has new perch seating facing the canal, built to carry the space from morning through to night. Across the lobby, tactile fabrics, booth seating and vintage ceramics restore the warm, residential feel.

Lotti's Restaurant has also been updated in search of a more intimate dining experience, and The Apartment at the back of the lobby has been transformed. Its communal pantry and courtyard now mix terracotta tiles, oak joinery and Bianco marble with mid-century bamboo furniture, planting and sheer drapery.

The meeting rooms now have new lighting, geometric rugs and artwork chosen by Amsterdam's Bijou Gallery. Existing pieces were reused and reupholstered wherever possible, with locally made details such as bespoke tiles from Amsterdam-based Palet.

A bar built for 10am and 10pm

Daytime at Lotti's has broadened too. The Hoxton has partnered with Uncommon, an Amsterdam favourite, to bring in a new selection of pastries and specialty coffee, alongside functional drinks and easy daytime bites. The move is designed to make Lotti's Bar as much a destination at 10am as at 10pm.

The idea is a space where a guest can collect a coffee on the way through, open a laptop for a few hours, meet a friend or settle in and stay. As the day turns, coffee gives way to cocktails, the lights come down and Lotti's shifts into its evening rhythm, with drinks, dinner and DJs carrying things late.

The brand itself began with The Hoxton Shoreditch, which we covered as a newly refurbished base of 210 industrial-edged rooms in one of London's most creative neighbourhoods. Amsterdam applies the same drop-in-and-stay formula to a set of canal houses, and this refresh renews it for the hotel's second decade.

Five Signature Rooms

The refresh lands alongside five newly launched Signature Rooms, each with its own character and one-of-a-kind features. They are the five rooms that have always stood out from the rest, now reimagined to match the new look. Each carries its own story, and no two tell quite the same one.

Among them is the former bedroom of an Amsterdam mayor, complete with original 17th-century details. Another has its own private courtyard terrace, and a third has a private entrance straight from the canal house steps. Every stay also comes with a line-up of specially selected extras.

The extras are bathrobes from Yumeko, a Smeg mini fridge, games from House of Nobilique, a vinyl turntable and a Dyson hairdryer. The hotel describes them as local collaborations and thoughtful touches that bring more of Amsterdam into the room.

The hotel says the new spaces open its next decade in the same five canal houses, with plenty of new corners to discover. The ground floor, meeting spaces, Lotti's and the Signature Rooms are all part of one project.

The anniversary is a double one. The Hoxton is in its twentieth year as a brand, and the Amsterdam house has spent ten of those on the Herengracht, so the redesign doubles as a marker for both milestones in a single scheme.

What is open now

The new spaces are now open to explore. The hotel has not given a cost for the work, a closing period or room rates for the Signature Rooms, so the figures guests will pay for the reimagined rooms remain to be confirmed by The Hoxton Amsterdam itself.

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Sources

1. CPP-Luxury The Hoxton Amsterdam unveils renovations

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Images: The Hoxton Amsterdam